What is Search Engine Optimization
SEO also is known as Search Engine Optimization is used as a technique used to Rank your site in search engines and get organic traffic. Basically, Search engine means Google, Bing, Yahoo, Yandex, etc these are search engines in which people search daily.
Search Engine is further classified into two categories: Off-page SEO and On-Page SEO.
On-page SEO is referred to all such things and efforts used on the content of the website for ranking the pages high on the search engine. In this type of SEO includes steps such as
- Titles Optimization
- Url Structure
- Meta Descriptions
- Image Optimization
- Headings (H1-H6)
- Inbound and Outbound Links
- Keyword Density
OFF page SEO
Now Coming towards Off-page SEO, the technique which is applied off the website for increasing the traffic from search engine. This type of methodology includes
- Link building
- Social Bookmarking
- Directory Submission
- Guest post
- Pdf Links
How To Do On-Page Search Engine Optimization:
Let discuss all the on-page SEO techniques one by one
2. URL Structure:
URL(Uniform Source Locater) of a page also play an important role in the traffic of the website. Search Engines first checks the keywords in the title of the post and then in the URL of that blog post, it means URL structure is important in term of SEO.
Try to use your Focus Keyword in URL this is a second most important area for a keyword. URL of the post should be search engine friendly(Easy Understandable ) so that your website can be easily ranked higher on any of the search engines.
Make your URL clean and most recommended URL structure in WordPress is Post Name.
3. Meta Descriptions:
Meta Descriptions are the combination of some important words which represent your post in search engine result. Most of the people don’t use meta descriptions which lead toward low ranking in Search Engines.
A most important area to use a target keyword after Post title, URL is Meta description.
Make your meta description more eye-catching which shows that all the guidelines related to the topic are available for readers.
Most of the people use irrelevant meta description which doesn’t help your blog to get organic traffic.
The Meta description is the text which is shown under the title and link of the page which is shown in the search engine.
We suggest you, for using the text which is related to the keywords used within the content of the page.
It is highly recommended by all of the search engines to use the content relevant image in the post for easy indexing. Using the image in the content gives a visual representation of your website on Search Engine.
For getting a higher ranking, it is also suggested that Alt Text and Description of the image must be included with the keyword used in the content.
The keyword used in the post should be used once in the Alt Text of the image. In the case of using an image from another source, we suggest you give the credit or source for the image in the description of the image.
Include Focus Keyword in Alt text Area of the image will increase chances of traffic because if you use Alt text with target keyword it will have more chances to show in Feature snippet.
6: Inbound and Outbound Link
These are all related to the interlinking of your blog post.
These type of link include links to your own blog post already publish. Its a sign of more conversion rate and Pageviews. Link your relevant helpful article in your blogpost to increase pageviews.
These type of link contain links to other website mean you can link other people website in your own blog post to help readers to find more content related to your post.
It will improve your Post authority that you are helping your readers to provides the solution.
7: Keyword Density:
Keywords density are the important factor play a vital role in the ranking of the post. We are getting so many queries from people that they are using keywords, but their traffic isn’t increasing. Here is the answer to those people.
Keyword density is the most probable problem for those who use the keyword but not exactly as Search Engines recommends. Most of the popular Search Engines recommend using the keyword of 2% in the content.
Using higher or lower keyword decrease the chances of the higher ranking of the site on search engines. Sometimes search Engines ban such sites which are violating their policies in term of keyword density.
I see an infographic of the search engines that what are the maximum number of content length that will rank in search engines easily.
I notice a point that a content length between 2000-2500 is the average length by which many posts are rank in search engines.
How To do Off-Page Search Engine Optimization:
- Link building
- Social Bookmarking
- Photo Sharing
- Article Submission
- PSF Links
1: Link Building
Link Building also knows as backlinks are the most important and the highest-ranking factor in off-page Seo. Backlinks mean link from another website, which will increase your domain authority and Page authority.
By Domain Authority and Page authority, your post will be rank well in search engines. After onsite optimization link building is the most important thing to do for your site.
2: Social Bookmarking
Social bookmarking are other important things to do for your website if you want search engine ranking. Go to every social network including FACEBOOK, TWITTER, PINTEREST, LINKEDIN, QUORA, MEDIUM and lots more and give a link to your site.
3. Photo sharing:
Photo sharing is the most common and easy way to promote your website. In order to get high rank with photo sharing, you need to add attractive and decent photographs in your website and then share those photos on the popular photo-sharing website such as Photo Bucket, Picasa, Pinterest, and Flicker, etc.
When you share the photos on the photo-sharing website then people can see the photographs and easily approach your website.
4. Article Submission:
You can drive traffic toward your site with the help of article submission. If you are good in writing, you can easily write an article for your website and then submit those articles to most popular article directory sites such as Now Public, Go article and Ezine, etc.